CANON ANNOUNCES EOS 7D DIGITAL SLR

CANON U.S.A. REDEFINES MID-RANGE DSLR CATEGORY WITH THE NEW EOS 7D DIGITAL SLR CAMERA

The EOS 7D Features Fast Eight fps Continuous Shooting, Class-Leading 18-Megapixel Resolution and Full HD Video Recording with Variable Frame Rates and Manual Exposure Control

Lake Success, N.Y., September 1, 2009 – Canon U.S.A., Inc., a leader in digital imaging, today introduced a revolutionary camera that redefines the highly competitive mid-range DSLR product category: the Canon EOS 7D Digital SLR camera. Professional photographers and advanced amateurs have been demanding higher performance and more diverse functions in their cameras, and Canon has answered – with the new EOS 7D. Far more than a slight improvement from a previous model, the EOS 7D DSLR is a brand new product that stands on its own with new features never before seen in any Canon camera. Whether it's shooting at eight frames per second (fps), focusing with the new Zone AF mode or recording 24p Full HD video, the EOS 7D DSLR camera satisfies the most rigorous professional requirements with durability, flexibility, high-resolution images and customizable controls. With its unprecedented out-of-the-box performance and high-end feature set, the EOS 7D is poised as the ultimate step-up camera for serious photographers or a second camera for professionals in the field.



The EOS 7D boasts significant EOS advancements including a completely new 19-point Autofocus system, a new Canon iFCL Metering System (Intelligent Focus, Color, Luminance) and a new Intelligent Viewfinder. An 18-megapixel Canon CMOS sensor and Dual DIGIC 4 Imaging Processors fuel the EOS 7D's 14-bit A/D data conversion and its ability to freeze fast motion in high-resolution with eight fps continuous shooting up to 126 Large JPEGS using a UDMA CF card, positioning this camera for the studio as well as the sideline. The EOS 7D captures beautiful low-light images with or without a flash, at occasions such as a dance recital or wedding reception, thanks to a wide range of ISO speed settings from 100-6400 (expandable to 12,800). In addition to its new still capture capabilities, the EOS 7D features Full HD video capture at 1920 x 1080 resolution with selectable frame rates of 24p, 25p or 30p. Native 24p recording helps videographers achieve a more cinema-style look for their footage without the need for post-processing.

"The EOS 7D represents a completely new chapter in digital photography and Canon product development. This camera stands alone as the most functional and innovative DSLR Canon has released to-date, bringing together all of the best professional features offered, along with numerous user requests at a price-point everyone can appreciate," stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

EOS 7D Features

• 18.0 Megapixel CMOS Sensor and Dual DIGIC 4 Image Processors for high image quality and speed.

• ISO 100-6400 (expandable to 12,800) for shooting from bright to dim light.

• 8.0 fps continuous shooting up to 126 Large/JPEGs with UDMA CF card and 15 RAW.

• Advanced movie mode with manual exposure control and selectable frame rates: 1920 x 1080 (Full HD): 30p (29.97) / 24p (23.976) / 25p, 1280 x 720 (HD): 60p (59.94) / 50p, 640 x 480 (SD): 60p (59.94) / 50p.

• Intelligent Viewfinder with 100% field of view, wide viewing angle of 29.4°, high magnification of 1.0, intelligent viewfinder with glass pentaprism and an overlaid LCD display in viewfinder supports various shooting styles.

• New 19-point, all cross-type AF system equipped with dual diagonal cross-type sensors in center at f/2.8 and f/5.6 and AF area selection modes to match various shooting situations.

• iFCL Metering with 63 zone dual-layer metering sensor that utilizes AF and color information for optimizing exposure and image quality.

• Magnesium body with shutter durability up to 150,000 cycles and exclusive dust and weather resistance.