The interactive Web 2.0 site, www.epsonality.com, which drives the Epsonality campaign, has been enhanced with new creative elements to highlight product attributes in a more dynamic way as consumers explore their Epsonality. The new Epsonality test takes the form of a series of sliders that allow customers to rate the importance of printer attributes and functionality, including printer use, printer type, kind of printing, and price, resulting in product suggestions that best meet each individual’s needs. In addition, instead of simply listing printer specs and features, new technologies and benefits such as Wi-Fi® printing capabilities or custom CD and DVD printing are illustrated to consumers through dynamic animations and visual story telling. The new Epsonality campaign also debuts the “Epsonality Widget,” a powerful, free tool that scours the Web and provides users with relevant content based on Epsonality types for individual interests and professional needs.
Epson Expands Epsonality Ad Campaign with Greater Interactivity and Innovative "Epsonality Widget" / Epson
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